Enterprise brain.
Startup instincts.
Fractional model.
Twenty years. Every seat. I bring the full-stack perspective of someone who's built brands, priced partnerships, launched products, and run growth at every level — now embedded in your business, part-time.
Growth Stalls When the Pieces Don't Fit Together
When a business runs in silos, every team works hard — and nothing compounds.
Deals Keep Stalling
Sales struggles without a brand story they can actually tell — and close with.
Marketing Burns Budget
Marketing spends big but fails to convert without cross-functional alignment.
Roadmaps Miss Customers
Product gets built in a vacuum — missing real customer and market signals.
Processes Don't Scale
Operations move fast but can't scale without full integration across teams.
Loyalty Turns to Churn
CX breaks down when brand, product, and service aren't in sync.
Lost time. Wasted budget.
That's what I fix.
Businesses working harder without moving forward — because the pieces don't connect. I build the connective tissue.
Four Things I Build
It always starts with the journey — the touchpoints, flows and systems a customer actually moves through. That's where growth usually comes from, and it's how I work no matter where we start.
The brand, and the experience behind it
Brand architecture, positioning and messaging, built together with the journey underneath — touchpoints, lifecycle, loyalty, and the CRM and data that keep it running.
Brand & CX → Growth & GTMLaunch it, scale it, know what's working
Go-to-market strategy, pricing and packaging, acquisition and lifecycle design, and the measurement that shows you where the growth is actually coming from.
Growth & GTM → Sports & SponsorshipPrice a partnership, prove what it returned
Rights valuation and partnership architecture, client strategy for agencies, and the fan engagement and retention work that gives those rights their value.
Sports & sponsorship → AI & Brand SystemsMake AI sound like you, at any volume
Brand foundations built so machines can work from them, plus the operating changes that turn AI into hours back in your team's week.
AI & brand systems →Not sure which of these you need? That's a normal place to start →
Colleagues, Leaders, and Collaborators
She will bring the expertise and leadership needed to enable the successful evolution and growth of any company she comes to face.
“Sharon, who is a natural leader, blends the extremely challenging task of both leading and executing at a high-quality and fast pace. She effectively mentors the teams under her, and blending innovative thinking and solutions within strategic frameworks comes naturally to her. I believe she will bring the expertise and leadership needed to enable the successful evolution and growth of any company she comes to face.”
Her deep expertise helped transform the company's market position, elevating the brand to new heights of visibility and customer loyalty.
“Sharon is an exceptional marketing & brand executive, whose deep expertise, during her time at Stadium/Bally Live, helped transform the company's market position, elevating the brand to new heights of visibility and customer interaction/loyalty. Her strategic vision and innovative approach to marketing and brand development are matched only by her dedication to delivering outstanding results.”
Although her strategies led to impressive results, the largest impact she had was helping cultivate a close-knit team.
“During her time at Shop Your Way, Sharon was instrumental in leading the build outs of several marketing strategies for some of our biggest partners — including our Mastercard credit card, affiliate program, and travel and entertainment categories. Although her strategies led to impressive results, the largest impact she had was helping cultivate a close-knit team.”
She worked collaboratively across the corporate partnership, sales, and marketing departments to align with the needs of her partners, all the while surpassing her revenue generation targets.
“I saw first-hand Sharon's ability to bring great energy, passion, and creativity to her work. This coupled with her dependability made Sharon a key player within the corporate strategy team. She worked collaboratively across the corporate partnership, sales, and marketing departments to align with the needs of her partners, all the while surpassing her revenue generation targets.”
She built a cohesive team that thrived in a fast-paced, deadline-oriented environment that consistently achieved or exceeded their goals.
“Sharon excels in creating high-performance workflows and team operations. During her time at Stadium/Bally Live, she built a cohesive team that thrived in a fast-paced, deadline-oriented environment that consistently achieved or exceeded their goals. Her leadership style fosters collaboration, accountability, and team empowerment.”
She has an innate sense of what makes a brand stand out, consistently creating brands and campaigns that captivate and engage.
“What truly sets Sharon apart is her impeccable eye for design and branding. She has an innate sense of what makes a brand stand out, consistently creating brands and campaigns that captivate and engage. Her marketing genius is evident in every project she touches; Sharon knows exactly how to position a brand in the marketplace to achieve maximum impact.”
With years of deep industry experience and knowledge, Sharon navigates the complexities of marketing with ease.
“With years of deep industry experience and knowledge, Sharon navigates the complexities of marketing with ease. She stays ahead of trends with a data-driven approach and continuously innovates, ensuring that her strategies are not only effective but also forward-thinking. Sharon is a remarkable professional whose contributions leave a lasting impression on both her teams and the brands she elevates.”