I'm Sharon Fish
- I build things.
Businesses, brands, strategies...sometimes furniture, sometimes gardens.
Builder at Heart
When I look at a business, I don't just see marketing or product in isolation. I see the whole ecosystem — and how the parts need to align for growth.
What I've Built
For the last 20 years, I've been building strategies across GTM, marketing, product, operations, and customer experience for companies that span from start-ups to fortune 500.
Sports & Media
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Led and scaled marketing and audience development teams
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Drove full-scale rebrands and brand builds
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Launched apps and digital products
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Created loyalty, interactive and free to play gaming programs
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Led sponsorship strategy for professional sports teams
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Led creative strategy and new business for sports agency
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Drove full customer experience transformation
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Co-founded sports sponsorship SaaS platform
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Drove sales strategy with effective sales tools and messaging
Startups
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Co-founded and scaled a venture-backed SaaS platform
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Successfully raised capital and brought products to market
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Built brands from scratch, including positioning and identity
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Conducted market and pricing analysis to define product fit
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Guided product development, including UI/UX optimization
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Designed customer lifecycle flows and retention programs
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Installed operational systems, data, and reporting for scale
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Built full-scale sales strategies — from BD to CS.
Enterprise & Retail
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Led and scaled full funnel marketing team
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Directed full-scale digital transformations - apps/web
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Led product development to for personalized experiences
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Built end-to-end lifecycle funnels with personalization engines
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Designed rebrands and unified customer journeys
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Developed loyalty programs across digital and retail
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Managed multi-million-dollar budgets and large-scale teams
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Managed retail loyalty Citi credit card
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Negotiated, and secured brand partnerships to power loyalty
Agencies & Partnerships
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Directed sponsorship strategy, valuation, and ROI frameworks
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Led creative strategy for global brands
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Built partnership packaging and sales enablement tools
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Negotiated and activated deals
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Designed experiential activations and integrated campaigns
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Aligned brand objectives with sports property assets
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Applied data-backed analysis to strategy and reporting
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Integrated creative and design into the sales process
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Client facing strategy expert
How I Work
Working with me is equal parts strategy and execution — no ivory-tower decks that gather dust.
Strategic
I connect goals, ideas, and teams to build smarter solutions that align vision with execution.
Practical
Plans are only as good as their execution. I make strategies usable, scalable, and measurable.
Flexible
Whether you need a workshop, a 12-week buildout, or a fractional CMO, I plug in where you need.
Why It Works
I've sat in nearly every seat — startup founder, marketing exec, agency strategist, product leader, brand operator.
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That perspective means I know the pressures on all sides, and I know how to bridge the gaps that usually stall growth.
And here's what I've learned:​
When brand, product, marketing, sales, and operations aren't connected, growth slows down.
My job is to cut through the noise, align your building blocks, and turn growth from guesswork into momentum.
A Bit More Personal
Work is a big part of my life, but so is building outside the office. Whether it’s with wood, soil, or a travel itinerary, I love creating things that are both functional and beautiful.​
I live in the 'burbs with my husband, our child, and two dogs — and there’s almost always a project underway.
Carpentry
I love to build pieces that fit a space perfectly. Over the years I've built full-scale outdoor sectionals, custom closets, and other one-off projects that bring a custom design to my home.
Family
Between an active 8-year-old, two dogs, and a husband who keeps up with it all, there's never a dull moment. They're my favorite team to build memories with — and they make sure I'm always moving, laughing, and learning.
Garden
My garden is packed with fresh veggies and fruit, but my true love is growing dahlias. There's nothing like seeing them bloom in every color and shape — it's equal parts science, patience, and art.
Travel
Exploring new places fuels my curiosity and creativity. From Provence lavender fields to the peaks of Torres del Paine, I love finding inspiration in cultures, design, and landscapes around the world.
What I Bring to the Table
Builder's Mindset
I don't just hand you ideas — I create the systems, frameworks, and strategies that actually work in practice.
Breadth + Depth
I've scaled SaaS platforms, run multi-million-dollar marketing budgets, and led digital transformations at both startups and Fortune 500s.