Services | Flying Fish Advisory

Engagements That Build What You Need Most

Every company has different growth challenges. Some need a sharper brand story. Some need sales and marketing to finally play the same game. Others need a full growth engine built from the ground up.

Modular by Design

My services are designed as modular builds: you can zoom in on one critical piece — or connect them all into a complete system.

Service Packages

Choose the engagement that fits your stage, timeline, and growth priorities. Every package is powered by the FISH Framework™ — my proven method for aligning Focus, Insight, Strategy, and Health — so you don’t just get a plan, you get a system that sticks.

Each package is designed to deliver practical results you can implement immediately. Don’t see what you’re looking for? Set up an intro call and we’ll custom-build a solution together.

Focus Session

90 Minutes

What is it?
90-minute working session with prep and follow-up notes. One-time alignment to cut through noise and clarify immediate priorities.

What types of things can you cover?

Leadership alignment
Goal setting and OKRs
Near-term marketing or sales priorities
Clarifying a product or operations decision
Quick messaging alignment

Schedule a Session

What do you get?

A short-term action plan for the next 30–90 days
A reusable decision-making framework
Confidence that your next move is the right one

Fast clarity that saves weeks of debate and stalls.

👉 Think decision accelerator.

Insight Sprint

4-8 Weeks

What is it?
Short, intensive deep dive to uncover what’s working and what’s blocking growth. 2–4 week sprint with discovery, analysis, and recommendations.

What types of things can you cover?

Brand positioning and messaging
Marketing performance and ROI
Sales process and enablement
Product roadmap and customer fit
Customer experience journey
CRM, data, and operations systems

Let's Chat

What do you get?

A clear diagnosis
Prioritized roadmap
Quick wins and roadmap you can activate immediately

Clear picture of current state & a path forward.

👉 Think growth diagnostic.

Strategic Buildout

8-12 Weeks

What is it?
A blueprint for what to build — and how to do it. 4–6 weeks of structured strategy and roadmap design.

What types of things can you cover?

Rebrand and messaging system
Go-to-market plan
Product UX/UI Focus and Design
CX or loyalty program design
Multi-function strategies tied into one growth engine

Let's Chat

What do you get?

A practical, prioritized plan
Messaging, frameworks, and tools your team can use immediately
Leadership alignment
A complete strategic blueprint

A strategy that connects the dots and is ready to implement.

👉 Think growth architect.

Go-To-Market (For Startups)

6-12 Months

What is it?

Full-spectrum launch support from brand through sales and retention. 6–12 months, embedded alongside founders and leadership.

What types of things can you cover?

Brand and messaging development
Pricing and packaging strategy
Sales motion and business development
Launch Strategy
Product-market fit validation
Customer lifecycle design

Schedule a Call

What do you get?

A brand identity and messaging system
Pricing and packaging for the market
A comprehensive sales strategy
Post Launch Flows and Needs
A complete GTM playbook
Data Playbook for CRM, reporting, etc.

Faster, smarter path to market with reduced wasted spend.

👉 Think co-founder-level GTM partner.

Advisory Retainer

Flexible/On-Going

What is it?
Ongoing strategic partner and advisor. I provide direction and feedback — your team executes. Flexible cadence. Light-touch or steady, depending on need.

What types of things can you cover?

Brand and marketing feedback
Marketing/sales strategy
Tech/CRM Transformation
Product and CX input
Ops/system improvements
Leadership coaching

Schedule a Call

What do you get?

Consistent strategic input
Confidence in decisions
Guidance that keeps growth moving without a full-time hire

Senior-level advice in your corner, adaptable to your needs.

👉 Think trusted advisor / strategic coach.

Fractional CMO/COO

Flexible - Part-Time Leadership

What is it?
Senior leadership embedded in your business — I own growth levers and align teams. Part-time executive role with active involvement in strategy and execution.

What types of things can you cover?

Full marketing/operations oversight
GTM strategy
Data and reporting optimization
Brand/product alignment
Sales enablement
Team coaching

Let's Chat

What do you get?

Embedded leadership
Fully connected growth engine
Execution you can count on

Executive firepower without the full-time cost.

👉 Think executive operator.

Work With Me

Service Spotlight

A Builder on Your Leadership Team — Without the Overhead

Most companies don’t just need a plan — they need leadership to connect the dots and drive execution. That’s what Fractional brings: part-time executive leadership without the full-time overhead.

Guide Execution

Guide marketing and sales execution

Align Strategy

Align cross - team strategy

Build Systems

Build systems and processes that scale

Maintain Focus

Keep leadership focused on what matters most

Book a Fractional Discovery Call

EXPERTISE THAT DRIVES RESULTS

Leveraging over 20 years of experience, I offer deep expertise in key areas essential for business growth.

Design and scale a high-performing, full-funnel marketing functions—from team structure to channel mix to personalized lifecycle journeys. I help companies move from scattered tactics to strategic, measurable growth engines.

Ideal for: Founders hiring their first marketing lead, scaling teams needing clarity, or businesses overhauling underperforming funnels.

Solutions:

CRM Optimization
Marketing Operations
Marketing Technology
Full Funnel Strategies
Personalization
Retention Intiatives

Fractional CMO Services
Omni Channel Marketing
Customer Lifecycle
Integrated Sales Strategy
Data Optimization
CRM Optimization

Craft and execute a smart, scalable plan to launch your startup, product or service into the market. From market analysis, pricing, product audit, customer experience to launch planning, cover every detail to ensure success.

Ideal for: Startups preparing to launch, companies entering new markets, new product launches or teams prepping for investment rounds.

Solutions:

Customer Journey
Launch Plans
Sales Strategy
Marketing Planning
Customer Insights/Data
Beta Program Strategy

Market Analysis
Brand Identity
Target Audience
Operational Structure
Pricing Strategy
Product Audit & Strategy
Data Strategy

Build or refine your brand identity, voice, and visual system to better connect with your audience and differentiate in a crowded market. Go beyond logos—this is about perception, clarity, and story.

Ideal for: Early-stage companies needing a strong brand foundation, established brands undergoing repositioning or a full scale rebrand.

Solutions:

Key Messaging
Brand Guidelines
Refresh/Rebrand
Brand Application
Brand Launch

Brand Identity
Logo & Colors
Personality & Tone
Target Market
Brand Differentiators
Customer Personas

Align product development with customer needs and business outcomes. I help founders and product teams prioritize what to build (and what not to), identify market fit gaps, scale product operations, and create great product UX/UI.

Ideal for: Founders launching or iterating on product offerings, or CMOs/CTOs bridging product and marketing and looking to make their products better.

Solutions:

Product Roadmap
User Flows/Use Cases
Wireframes/Design
Requirements
Data Collection

Product Strategy
Customer Research
Collaborate with Teams
Value Prop & Pricing
Product Audit

Enhances customer relationship management systems to improve sales processes, customer interactions, and data management. Implement systems, leverage analytics, and personalize interactions for growth.

Ideal for: Companies looking to maximize the effectiveness of their CRM platforms.

Solutions:

Segmentation Strategy
Data Standardization
Retention Strategies
Multi-Channel Comms

Business Goals
Personalized Interactions
Seamless Integration
Reporting/Analytics

Enhances every touchpoint of the customer journey to improve satisfaction, loyalty, and advocacy. Create seamless, engaging customer journeys. Optimize touchpoints, improve digital experiences, and ensure consistency across all platforms.

Ideal for: Startups that need a full CX strategy, established teams seeing drop-off in activation or retention—or wanting to scale CX intentionally.

Solutions:

Digital Journey Mapping
App/Web Experience
Authenticated Experience
Multi-Channel Strategy
Customer Support

Mapping Touchpoints
Retention & Loyalty
Data Insights
Onboarding
Lifecycle Mapping
Personalization

Optimizes internal processes and systems to enhance efficiency, scalability, and performance across the organization. Build better teams, improve processes, and enhance collaboration for maximum productivity.

Ideal for: Startups building internal operations or companies seeking to streamline operations and improve internal workflows.

Solutions:

Performance Tracking
Knowledge Management
Optimize Hiring & People
Change Management

Operational Framework
Collaboration
Automation & Technology
Reporting Structures
RACI Framework

Build loyalty that lasts with tailored rewards programs. From point-based incentives to exclusive membership perks, design programs that drive customer engagement and retention.

Ideal for: Businesses aiming to increase customer lifetime value and engagement.

Solutions:

Referral Programs
Financial Models
KPIs
Optimized Engagement
Seamless CRM Integration

Customized Programs
Rewards Structure
Target Audience
Personalized Rewards
Multi-Channel Approach
Lifetime Value Growth

Implements data-driven approaches to decision-making, ensuring accurate tracking, analysis, and insights to guide business strategies. Build dashboards, define KPIs, and use data to make smarter decisions.

Ideal for: Businesses aiming to leverage data for strategic advantage and optimize data collection.

Solutions:

Segmentation Strategy
Implicit & Explicit Data
Macro to 1:1 Touchpoints
Data Collection
Integrate Systems

Analytics Frameworks
Data Visualizations
Behavior Analysis
Data Driven Insights
Personalization
Data Warehouse

Maximize ROI with strategic sponsorships. Identify the right partners, negotiate deals, and create activations that deliver results. Identifies and secures strategic partnerships that align with brand values and objectives.

Ideal for: Organizations looking to expand reach through sponsorships and partnerships.

Solutions:

Multi-Touchpoint
ROI Analysis
Experiential
Conversion Funnel

Identify & Secure
Negotiate Deals
Measure ROI
Develop Partnerships
Activation Planning

Engagements That Build What You Need Most

Every company has different growth challenges. Some need a sharper brand story. Some need sales and marketing to finally play the same game. Others need a full growth engine built from the ground up.

Modular by Design

Service Packages

Focus Session

What is it? 90-minute working session with prep and follow-up notes. One-time alignment to cut through noise and clarify immediate priorities.

Insight Sprint

What is it? Short, intensive deep dive to uncover what’s working and what’s blocking growth. 2–4 week sprint with discovery, analysis, and recommendations.

Strategic Buildout

What is it? A blueprint for what to build — and how to do it. 4–6 weeks of structured strategy and roadmap design.

Go-To-Market (For Startups)

What is it?

Full-spectrum launch support from brand through sales and retention. 6–12 months, embedded alongside founders and leadership.

Advisory Retainer

What is it? Ongoing strategic partner and advisor. I provide direction and feedback — your team executes. Flexible cadence. Light-touch or steady, depending on need.

Fractional CMO/COO

What is it? Senior leadership embedded in your business — I own growth levers and align teams. Part-time executive role with active involvement in strategy and execution.

Service Spotlight

A Builder on Your Leadership Team — Without the Overhead

Most companies don’t just need a plan — they need leadership to connect the dots and drive execution. That’s what Fractional brings: part-time executive leadership without the full-time overhead.

Guide Execution

Guide marketing and sales execution

Align Strategy

Align cross - team strategy

Build Systems

Build systems and processes that scale

Maintain Focus

Keep leadership focused on what matters most

EXPERTISE THAT DRIVES RESULTS

What is it?
90-minute working session with prep and follow-up notes. One-time alignment to cut through noise and clarify immediate priorities.

What is it?
Short, intensive deep dive to uncover what’s working and what’s blocking growth. 2–4 week sprint with discovery, analysis, and recommendations.

What is it?
A blueprint for what to build — and how to do it. 4–6 weeks of structured strategy and roadmap design.

What is it?
Ongoing strategic partner and advisor. I provide direction and feedback — your team executes. Flexible cadence. Light-touch or steady, depending on need.

What is it?
Senior leadership embedded in your business — I own growth levers and align teams. Part-time executive role with active involvement in strategy and execution.